The amount of content on the web is astounding. Most people look for information online using a search engine. Research shows that 75% of users do not go beyond the first page while looking for information. Search engine websites like Google have complicated algorithms to rank your website which includes factors such as the use of keywords organically and the quality of information.
The content of your website serves two purposes
- Appeal to your audience (customers, prospective clients, readers)
- Inform and solve the problems for the reader
While creating content for your website you must decide on the tone you want to use on your website. The tone may be formal, informal, intimate, playful, etc. It is important to keep the target audience in mind.
The title should be powerful 8 out of 10 users read the title before they go on to read the actual contents of the website. Content should be express not to impress the reader.
A good content writer writes for their audiences and not themselves. People read online for information and solutions to their problems providing fresh and entertaining content will keep them engaged. Engaging with your readers is important. They incorporate feedback about the content updating it regularly. Surveys, feedback forms, and email are some ways to get reader feedback.
A good content writer must extensively to collect ideas from other writers. This will include topics that are outside your niche or subject. It will help you find data relevant to your reader’s interest. It will also help you find third party relevant data to include in your content. The strategy is to include data and statistics is to grab the attention of the reader.
Using visual aids creating content is a great way to increase the retention of the readers. This can include infographics, videos or slides. 40% of readers respond to visual information rather than plain texts.